If you’re planning a social selling or user-generated content campaign, you’ll likely need an aggregator platform to help you gather and display content automatically. EmbedSocial and Flockler are two of the most popular options you’ll find.
But which platform should you choose? To make an informed decision, you’ll need to understand their offerings, features, and pricing. That’s what this article covers. We’ll also introduce you to Juicer, the best alternative to EmbedSocial and Flockler.
Flockler vs. EmbedSocial at a Glance
- EmbedSocial and Flockler are content aggregator tools for user-generated campaigns and social selling.
- EmbedSocial’s top features include unlimited widgets, feed templates, and third-party integrations.
- Flockler’s top features include call-to-action buttons, customer review aggregators, and unlimited feed layouts.
- EmbedSocial offers more flexible pricing than Flockler.
- Flockler’s supports more content sources than EmbedSocial.
What is Flockler?
Flockler is a content aggregation platform used for social selling and user-generated content campaigns.
It allows you to embed user-generated content from social channels, such as Instagram and Facebook, into your website and offline platforms, such as digital screens. You can also use Flockler to create shoppable social feeds for your online store, making it easier to sell your e-commerce products.
Top Features
- Customer reviews: Flockler can help you quickly collect and display customer reviews, ratings, and images. They serve as social proof that adds to your website‘s authority and drives sales.
- Various layouts: Your embedded social feeds can be displayed on your website as walls, grids, carousels, and slideshows. You can also apply feed themes and custom designs to match your brand’s look and feel.
- Call-to-action buttons: Flockler lets you add call-to-action buttons to your embedded social posts to sell linked products easily.
What is EmbedSocial?
EmbedSocial is a user-generated content platform that lets you aggregate and display content on a social media wall. It also has other social commerce products like a review management tool, website and form builder, and shoppable social feeds.
Top Features
- Instagram widgets and templates: EmbedSocial has more than 30 widgets and templates for customizing your embedded feed. You can embed posts as carousels, pop-ups, and grids for a more aesthetic social feed.
- Embed content from multiple sources: Combine multiple social posts into one feed for your website. For example, you can display Twitter hashtag posts and LinkedIn content on the same social wall.
- Third-party integrations: EmbedSocial has a large integrations library comprising e-commerce platforms like Shopify and content management systems like Joomla and Magento.
Flockler vs. EmbedSocial: Features
Now that you have an overview of both tools let’s compare them to see which UGC platform wins.
| Flockler | EmbedSocial | |
| Pricing | Starts at $60 per month | Starts at $29 per month |
| Sources | Up to 60 per account | Up to 30 per account |
| Free plan/trial | Yes (offers a 14-day free trial) | Yes (its social media aggregator has a free plan) |
| Analytics | Available as an add-on | Yes ✅ |
| Multi-lingual support | Yes ✅ | Yes ✅ |
| Multi-site support | Yes ✅ | No 🚫 |
| Direct upload for customer reviews | Yes ✅ | Yes ✅ |
| Shoppable feeds with call-to-action buttons | Yes ✅ | Yes ✅ |
| Follow button in the social feed | No 🚫 | Yes ✅ |
| Direct posting | Yes ✅ | No 🚫 |
| Social aggregator API for developers | Yes ✅ | Yes ✅(for enterprise users) |
| Instagram Threads embed | No 🚫 | Yes ✅ |
| Webshop integrations | Yes ✅ | Yes ✅ |
| Keyword filtering | No 🚫 | Yes ✅ |
| Social media widgets | 6 | Unlimited |
| Display Instagram Shop in WordPress | No 🚫 | Yes ✅ |
| Feed design templates | Yes ✅ | Yes ✅ |
Our verdict: EmbedSocial has a slight edge over Flockler in terms of features. It has a larger feed templates library compared to Flockler and lets you embed unlimited widgets. It also provides decent social commerce features, including the ability to create and display Instagram Shops in WordPress and other content management systems.
Flockler vs. EmbedSocial: Pricing
Flockler has one comprehensive pricing plan for all its features. EmbedSocial, on the other hand, has separate pricing packages for its various products. Let’s examine these different pricing structures further.
Flockler Pricing
Flockler offers an all-in-one package with different pricing tiers based on the number of content sources you need. The cheapest tier costs $60 per month for two sources, making it affordable for smaller teams looking for an aggregator tool for user-generated content campaigns.
Flockler doesn’t have a free plan but offers a 14-day free trial across all plans. You can also get a discount if you opt for an annual subscription.
EmbedSocial Pricing
EmbedSocial has separate pricing plans for different products. It also offers a bundle plan that costs $64/month and gives you access to all its products, including the social media aggregator, form and website builders, and review management software.
Let’s look at its social aggregator pricing. It has a forever-free plan that lets you embed content from one source and use up to five widgets. EmbedSocial also offers three paid plans, starting at $29 per month. If you choose an annual subscription, you can get up to 27% off all plans.
Our verdict: EmbedSocial wins because it offers more flexible pricing than Flockler. With EmbedSocial, users can subscribe to a specific product at a lower price instead of paying for numerous features and use cases they don’t actually need.
Furthermore, EmbedSocial’s all-in-one plan costs only $64 per month and gives you access to more content aggregation products compared to Flockler. For example, Flockler’s plans don’t include websites or form builders.
The only advantage Flockler has over EmbedSocial here is that it supports more sources. So, it might be a good choice for enterprise companies looking to launch massive UGC campaigns.
Flockler vs. EmbedSocial: Customer Support
EmbedSocial has a responsive support team that’s always available to answer questions and troubleshoot issues you encounter with their tools, even if you’re a free user.
“Despite being on the free version, I have received nothing but top-notch customer service from the support team. Whenever I’ve encountered an issue or had a question regarding the plugins’ functionality, the support team has been incredibly responsive and helpful. They’ve gone above and beyond to address my concerns promptly and ensure that I have a smooth experience using the service.”
Flockler, on the other hand, has limited support options. To contact the support team, you’ll need to fill out a form on the website and wait a couple of hours for a response. This can be frustrating if you’re struggling with an issue that requires immediate assistance.
Our verdict: EmbedSocial wins due to its quick, friendly, and personalized customer support.
EmbedSocial vs. Flockler: Who Wins?
Both tools present decent content aggregation features, but EmbedSocial comes out on top, especially for small businesses.
It has a wide range of use cases for different business needs — from review management to social commerce. It also offers more flexible pricing, meaning you only pay for the features you need and use. Plus, its super responsive customer support means you’ll always get prompt help whenever you need it.
Nevertheless, Flockler is still a solid option for enterprise businesses looking to launch large-scale UGC campaigns and aggregate content from 60 or more sources.
Meet Juicer: The Best Alternative to EmbedSocial and Flockler
If EmbedSocial and Flocker don’t meet your needs, you should try Juicer. It’s an easy-to-use social media aggregator platform with advanced features and great pricing that doesn’t break the bank.
Here are some standout features you’ll love:
- Call-to-action: integrate powerful call-to-action buttons into your social media feed for social selling.
- Analytics: track engagement and overall performance for different social posts in your Juicer analytics dashboard.
- Flexible pricing: start with a free plan and upgrade anytime. If you opt for the Enterprise plan, you’ll enjoy feed updates every minute.
Check out Juicer’s full social media aggregator features to see why it is the top choice for more than 5,000 businesses.
